“We believe a global partnership with adidas will be a huge step in helping the club achieve its long term strategic goals. Together we can become a formidable team.”
The details of the deal are as follows.
- 8 year partnership
- Chelsea retain retail and non-team licensing rights
- circa £12m per year for Chelsea
- commitment to develop the Chelsea brand internationally.
Mourinho's back-tracking of his criticism of Adidas' number one guy, David Beckham, last week now seems more understandable!!