The socks are revolutionary chimes the press release, apparently the design features anatomically placed cushioning and an achilles protector. And there's more.
At the double: Lampard and Kalou sport the new away kit
Enlarge?The shirt features the adidas TechFit technology which will help improve speed, increased endurance capabilities and enhanced awareness. A miracle? No.
It works by stabilising and focusing the muscles' energy to generate explosive acceleration and deliver maximum power output, of course.
Clearly the jersey contains more technology than the shuttle which launched into orbit last week, but that's not what the fans will notice.
The first thing? they will see are turquoise squares are set on a black background. As Sportsmail's Des Kelly said in his?column on Saturday, the theory is, it is to remind Fernando Torres what a net looks like.?
The new kit will be worn for the first time when Chelsea play Hong Kong champions Kitchee in their opening game of the Barclays Asia Trophy on July 27.The shirt can be pre-ordered online at the club's official website for delivery on launch day, July 7, and will cost ?45 for adults, ?35 for kids' sizes.
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?Explore more:People: Fernando Torres
Source: Daily Mail
Source: Daily Mail