So, it is official. Peter Kenyon is the new CEO of Chelsea Village- well, as soon as his "gardening leave" from United ends. Whatever that means....

What will he bring to Chelsea though? For starters, he has been a huge part of Man United's global dominance (bar Real Madrid) in the Far East and America. He also worked to secure them massive sponsorship deals with both Vodafone and Nike. But then there's his input into transfer dealings. But before I get on to that, I would like to ask the question: What now for Trevor Birch?

Hasn't he been doing a good job? Didn't he have a plan in place that would have prevented us going bankrupt, pre Roman? And, let's face it, he hasn't done too badly in Chelsea's transfer deals this summer.

Bridge and Johnson may seem costly at £7million and £6million respectively but they are for the future. Joe Cole at £6.6 million- bargain. Geremi for £7 million- steal of the century! The £15.8 million spent on Adrian Mutu is also looking better and better by the day! And £15 million for Seba Veron is also a great price for a player who Peter Kenyon helped Sir Alex Ferguson bring to Old Trafford for almost double that! Of the others, it seems that we only really paid over the odds for Damien Duff- but he is still 24 and has plenty to prove on the big stage.

But what did Peter Kenyon do this summer? Well, he played a big part in pissing off David Beckham. In fact, it was sufficient enough for Beckham to refuse to speak to any other club but Real Madrid. Which, in turn, allowed Madrid to sign him for a fee which may be as high as £25million, but could be as low as £16million depending on success.

He also got rid of Seba Veron at a loss of £13million! And what of the Ronaldinho saga? That didn't exactly go well for United! The only success in the transfer market this summer came in the form of Tim Howard, the person least expected to make an impact. Cristiano Ronaldo may look like a classy player, but that's on the basis of a couple of substitute basis.

Of course, I could be wrong about the whole thing- Kenyon and Birch might be asked to work in tandem. If they're not, you cannot help but feel for Trevor Birch- what has he done wrong??