Peter Kenyon's got the boot from the Bridge.
Announced today, Chelsea have revealed that the chief executive will not longer be at the helm from October 31.
This being Chelsea, they have tried to explain it like it was just a natural, one of those things that happen in business, and that Kenyon wants to explore new pastures
But those who have watched the club over recent years have seen and heard things that suggested Kenyon's tenure as the business face of Chelsea was on somewhat shaky ground.
From a financial point of view the club are doing okay but still in debt to owner Roman Abramovich and will, I'm sure eventually get into the black.
Kenyon will leave just a couple of weeks after the club he took over five and a half years ago suffered the embarrassment of being banned from any transfer activity for two years following revelations of illegal transfer of reserve player Gaul Katuta.
Kenyon will remain at Chelsea in non-executive roles for the time being.
I'm sure there are a number of projects that still has his name stamped on them and they need to be brought to their conclusion. Keeping him for those is a smart move by the club.
Now, who will take over?
Had this decision being based on a long-term strategy, one would expect the new boss to be ready in situ to take over.
But is there one?
Front runner from within Stamford Bridge must be director of communications Simon Greenberg.
Greenberg is an ex-national newspaper man brought in by Kenyon from the London Evening Standard.
Greenberg has worked closely with Kenyon over the years and taken serious academic business courses in Harvard.
Whoever take over will have massive resources at his disposal but also massive responsibility to bring Chelsea to self-sufficiency and also to restore their footballing credibility to the wider footballing community.
That will take time. But a change of culture will be needed and a more pro-active relationship with the media should be high on his or her's agenda.
Roman Abramovich does not want to own a club derided by all.
He want a club to be respected for their activities off the pitch as well as on it.
The players are doing their bit at present, now is the time for the staff off it to step up to the plate too.
Farewell Peter.
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