I know, I know, new football kit launches - the scourge of parents up and down the country.
"Mum, dad, can I have the new Chelsea away kit?"
Hot on the heels of the new home kits - £45 odd quid a pop for the shirt alone - do check online - Chelsea have "revealed" their new away kit.
Best decribed as a black with turquoise squares - yeah I know, can you believe it? - It will get it's first outing on the pre-season tour to Asian in July.
Promo pictures of Lampard clenching his fist are hilarious - while Kalou giving the obligatory hard-man stare - looks simply out of place.
This kit is best suited to tennis players and not footballers.
But then I'm not a footballer or tennis player and I kind of like it.
I suspect it's aimed fully at the casual sports market and not to be taken too seriously as a real football kit.
If the marketing bods wish to get in contact - cfcjourno@gmail.com and offer a kit or two as a competition, I'd be grateful.
What do you think of it?
Have your say in the messageboard now.